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Tips and ideas for your vinyl window signs

Tips and ideas for your vinyl window signs

Vinyl window signs are an excellent way to market your business. Whether they are window graphics for storefronts or restaurant window stickers, they can be used to entice customers inside your premises, as well as to promote products and advertise your name or brand. If you’re new to vinyl window signs, let’s look at some important things to consider before creating your design.

Inside or outside?

Many people are worried about the vinyl graphics getting damaged, so they put them on the inside of the glass. However, in reality, this rarely happens. Vinyl graphics actually look better on the outside as the colours are more vivid, making any lettering easier to read. Also, vinyl is weatherproof and waterproof, so cleaning windows is no problem.

Which colours should you use?

The colour of the lettering depends on what kind of impact you want to make. Just bear in mind that black doesn’t work well from a distance as the impact is neutralised by whatever is inside the premises. You might also want to consider the hidden psychology behinds colours. For example, red is great for creating a sense of urgency that benefits Sales and Promotions. Blue, meanwhile, creates a sense of relaxation while green reflects nature, environment, security and stability.

What about the copy length?

In a world of information overload, you reasonably only have a split second to get a potential customer’s attention. So keep the copy short and simple. Generally use words or phrases that are accessible to all, unless you’re looking to attract a specific niche client who will understand your “insider” terminology.

Font sizes and styles

Any copy needs to be easy to read form a reasonable distance, so font size should reflect this. TO make it easier to read, use different font styles to break up the text and make it more attractive and interesting to the wandering eye.

What type of vinyl film?

Vinyl films are mostly available in gloss or matte finish. Both are fine to use, but bear in mind that a matte finish used on the inside of the window will end up looking glossy anyway, due to the shiny glass. You can also create an edge to your display by using translucent or transparent colours. And if you want to get even more funky, consider frosted, stencil, reflective or metallic vinyl lettering, as well as others.

WOW Signs and Graphics can help!

Whatever your business premises are, WOW Signs and Graphics can help you with your window vinyl displays and signs in Glasgow and throughout the surrounding area. Call us to find out more.

Signage 101: A complete guide for your business

Signage 101: A complete guide for your business

Whether it be window signs on the front of your business premises or display stands at a convention, promoting your business is easy and versatile. Yet many people forget about creating and placing signs when starting up or maintaining their business. Well, no more. Read on to learn about what you should be keeping in mind when thinking about creating your company signage.

Artwork

When creating signage for your business, one of the initial aspects to consider is what you actually want on on the banner. Do you want just words, or your company logo too? You ideally want signs that look clean and simple so, if your logo is cluttered or complicated, maybe give it a miss.

Colour

Colour is important. For example, it can portray the ethos and tone of your company. If you’re marketing a nursery, perhaps use bright primary colours. However, if your business is strictly corporate, maybe neutral and darker tones would suit it better. When using a range of colours, always bear in mind the basics of the colour theory.

Font

Like colour, the choice of font can massively spill the beans on what your company is about. However, when choosing a font, you’ve got to also remember that the font must be legible both up close and from a distance. Unless you have a dream font in mind that you think would be perfect, it’s probably best to stick to the staple fonts – they became popular for a reason, after all.

Spacing

You need to use the space on your sign well. When placing all of the different elements, remember to think about how they all work in harmony with one another – is the logo suffocating the text? Or is the text isolated and hanging in a corner where people can’t see it? Often, bad signs will be bad because they look hastily put together, so be sure to take the time to play around with spacing and placement.

Choose WOW Signs & Graphics

For all of your sticker and sign needs – whether it be restaurant window stickers, window vinyl, van signs, or bespoke exhibition stands – choose WOW Signs & Graphics. We provide excellent, quality signage services in the UK.

How Vinyl Window Signs Can Help Boost Your Sales

How Vinyl Window Signs Can Help Boost Your Sales

The success of a business is defined by the amount of products it sells, and the amount of products that any business sells ultimately comes down to just how visible that business and its brand is. A strong, noticeable shop window can draw in people who may have only previously had a passing interest, and one way for your shop window to really draw attention is through vinyl window signs. Here are some ways that a good window vinyl could improve your business outlook.

They pull people into your business

Firstly, vinyl stickers are a great way to draw the eye. Through bright colours and eye-catching shapes, your window can be the bright spark on any high street. If more people pay attention to your business, they’re far more likely to come in and have a look so, for the cost of a vinyl sticker, your business immediately has a much higher potential for growth. Although inexpensive, a removable window sticker can make all the difference.

Your brand is more recognisable

The bespoke design and flexible nature of vinyl stickers mean that you can put your brand at the heart of your advertising. Whether it’s through a bright sticker logo or metallic vinyl lettering, your company can truly express itself through this method. The ability to get anything you need printed can also allow you to make minor changes, if you need, so you can tweak your message to maximise the effectiveness of your advertising.

They’re bespoke and highly flexible

Using vinyl stickers comes with the advantage of their flexibility and ease of use. Where neon or large cardboard signs can be used for making their point at a fairly significant cost, vinyl stickers are inexpensive and designed especially for your business. If you have a sale on that you think could draw in a greater number of customers, you can have a new sticker designed and printed in no time at all, ready to inform your customers of the great deals. As a way of getting information to potential customers at a low cost, window vinyl is second to none.

Ultimately, vinyl window stickers are the definition of low risk, high reward marketing. For a very low cost, your business will draw in more people and become far more memorable. If you think vinyl signs could be for you, get in touch with . Our expert team has years of experience in graphic design and production and can help your company increase its potential. Call 0141 406 5830 or visit our website to get a quote today.